The Sales Mantra - Case Study 

How Search Engine Optimization Worked For Oxi Fresh !


About Oxi Fresh

Oxi Fresh was founded on 2006 in Lakewood, Colorado by Jonathan Barnett. It is a Green Carpet Cleaning Franchise based in the United States. It is ranked the 3rdTop New Franchise in 2011 by Entrepreneur Magazine. Oxi Fresh also provides services like Tiles, Grout, and Upholstery Cleaning. Within, 4 years it has grown to over 200 hundred Franchises earning several awards from Forbes, Entrepreneur, Inc. Magazine and Franchise Times. It has also received other industry awards from Franchise 500 and FBR50. The company has 226 Franchises across the United States.

Oxi Fresh is a member of the U.S. Green Building Council, International Franchise Association, International Facility Management Association, International Sanitary Supply Association, the Small Business Administration and the Veterans Franchise Initiative. One of Oxi Fresh’s products has been allowed to carry the EPA’s Design for the Environment label.

Oxi Fresh is very much committed to being Green. Their carpet cleaning technology provides powerful oxygenated cleaning that breaks down spots so they can be easily and effectively removed from the carpet pile. Oxi Fresh claims that their green carpet cleaning is safe for children and pets, leaves no sticky residue. It has pet odor and stain removal experts and has a fast one-hour dry time.

Marketing Goals & Objectives

The increase of digital demand made Oxi Fresh to think about their online presence and growth strategy. The CEO of the company Jonathan Barnett knew that it is important to increase the rank of their company in the search engine platform to make it one of the fastest growing Franchises.

Oxi Fresh’s objective and the biggest challenge were to increase the visibility on the search engine and to become one of the fastest growing Franchises in the United States. Earlier, Oxi Fresh has been attacked by Link Farm which automatically generates the domains using multiple states in their URL Strings due to which their ranking had been damaged by a Manual Penalty from Google. They engaged with SEO Inc. for:

1.) Increase in organic growth by 5%
2.) Increase the number of keywords on the first two pages of Google results
3.) Increase in appointments in both US and Canada
4.) Increase Franchises Application

Marketing Campaign

To achieve the goal the SEO Inc. started investigating and analyzing every back link pointing to Oxi Fresh. They have contacted over 30,000 webmasters requesting for link removals as part of the toxic backlink removal process. To increase the ranking and visibility of the page in search engine, SEO Inc. has developed a content restructuring strategy to assist in local city pages using a variety of proprietary methods. As a part of the campaign they have also consulted on local city pages and local SEO.

Results Achieved
As, a result of the marketing campaign, the SEO Inc. managed to remove the Google Manual Penalty of the Oxi Fresh. The organic traffic of Oxi Fresh has been increased by 233 percent since January 2015. It also resolved several issues and helped in achieving other goals of the Oxi Fresh like:

Increased keyword positions of Oxi Fresh on Google by 126%. In January 2015, there were 190 non-branded keywords ranking on the first 2 pages of Google and by March 2016 there were 883 non-branded keywords ranking within the first two pages of Google
The increase in franchisees, Oxi Fresh has added over 80 locations since September 2014
It increased Oxi Fresh’s revenue growth rate by 39%
Increase in units by 24.7% since September 2014

Learning

Search Engine Optimization is one the most effective way to reach the masses. It increases the visibility of the company in the search engine platform as well as brings business in a very short span of time. It provides credibility to all kinds of businesses whether it’s small or large. SEO helps in bringing organic traffic to the business and helps in understanding the customer better. It is the platform which provides best Return on Investment (ROI) in advertising and branding of goods and services or products the way it worked for the Oxi Fresh.

The main reason behind the success and growth of the company was the Search Engine Optimization. It not only increased the traffic on their website as well as it brings them business and helped them to increase their business all over the United States. Keywords also play an important role in the effective Search Engine Optimization. Effective keyword helps business to be listed on the Google page.

Generally, Google looks for meaning not for the specific words. Google derives meaning from the words on page, rather than focusing on the words themselves. Google derives meaning from user searches through “semantic search.” The placement of keywords on Google first two pages worked for the Oxi Fresh and as a result increased the total revenue and helped in the growth of the company. the loading speed of the site and security also matters to achieve the good ranking  in Google.

Never Stop Learning !

Best Wishes 

Ankit Kumar Shrivastava

+91-812-790-5132
ankit8785@gmail.com
Sales Trainer, Blogger, Social Media Strategist, Online Business Consultant, and Social Worker.

Source :- Digital Vidya

Sales Management Digest

Lets Find out ways to stay happy !

"Positive-psychology training creates a clear return on investment," says Shawn Achor. "If your employees raise their levels of positivity, their production levels will rise also."Of course, not everyone works in a positive environment, but Achor says it's quite possible to keep your brain happy even when you're surrounded by gloom.

"Only 10 percent of happiness depends on our external world," he says. "The other 90 percent depends on how our brain processes the world. Instead of scanning the world for problems, mistakes, and dangers, positive thinkers focus on things to be grateful for or ways to make the situation better."

Achor offers four tips for training your brain to be happy :-

1. Each night, write down three things for which you're grateful. Be specific. Don't just write "my children." Instead, list the funny remark your daughter said at dinner. Gratitude moves your brain onto neural tracks that scan the world for things that make you happy.

2. Maximize your strengths. "We think the best way to get ahead is to focus on our weaknesses and learn how to overcome them," says Achor. "If instead we focused on a strength every day, we would feel more engaged in routine tasks. As your investment in the day goes up, your creativity rises with it. What are you best at? Re-craft a daily task to use that strength."

3. Journaling about recent positive experiences helps you make a connection with the most meaningful parts of your day. "After twenty-one days," says Achor, "our brain starts to connect the dots. It begins to wrap around the things that mean the most, to notice the activities that translate into deeper satisfaction and meaning."

4. Meditate, even if just for five minutes a day. "We all think we need to multitask to be more successful," says Achor, "but if you do two tasks at once, your stress level rises and your productivity level drops for both tasks. Meditation slows our mind down to the present moment."

Never Stop Learning !


Best Wishes
Ankit Kumar Shrivastava
+91-812-790-5132
ankit8785@gmail.com
Sales Trainer, Blogger, Social Media Strategist, Online Business Consultant and Social Worker.

Positive Thinking For Sales Professionals

I want to start blogging from here " Be So Good That They Can't Ignore You ".

Everyone on your team should have growth potential. Including you. When you bring a new person on board, think about whether that individual is going to be right for right now, or right for the long haul. Think about the areas in which you want to grow. Are certain skills becoming more important for your job? How can you keep up with change so that you can grow with your customers? A commitment to growth is just as important as any other asset in your career. Sales is about moving forward, not back.

There are few points which one has to follow to become a good salesman or let's say sales people , lets understand it one by one in brief :-

1.) POSSIBILITY :- Just because something has never been done doesn't mean it's impossible. After estate planner and insurance sales rep Morris Goodman survived a plane crash in 1981 and suffered a crushed diaphragm, doctors told him he would never breathe on his own again. But Goodman remembered that people once believed it was impossible to run a mile in fewer than four minutes – until Roger Bannister did so in 1954. Goodman practiced breathing in and out with his respirator until one day he started to breathe using just his stomach muscles. With hard work and the help of positive thinking, Goodman defied the odds. Today, when Goodman speaks, he leaves his audience spellbound, taking their breath away.

2.) Anger :- If you do your homework, an objection or angry response should never take you by surprise. You shouldn't take someone's negativity or anger personally. Even if his or her objections are based on factual error, your first response should be to validate the other person's feelings. Objections and disagreements can be useful opportunities to better understand someone. There is no "one answer fits all" for objections or angry outbursts. Recognize that they're a natural part of dealing with people.

3.) Problems :- One of the hallmarks of a great leader is knowing how to help other people overcome their own problems. The way you react when someone brings a problem to you can actually make the team stronger. The next time someone on your team asks, "What should I do?" or "Can you fix this problem for me?" resist the urge to supply an answer. Instead, help the person figure out how to solve it independently.

4.) Determination :- There is no substitute for unbridled determination. Talent cannot take the place of determination. The world is full of extremely talented people who never reached their goals because they lacked the determination to work hard, day after day, rain or shine. Education cannot take the place of determination. Plenty of highly educated people are held back by an inability to take action when it counts. You absolutely have to be committed to achieving your goals in order to succeed in sales. Diligence plus determination will get you there.

5.) Questions :- Have you helped someone overcome a problem or challenge in the last 24 hours? Have you made an unhappy person laugh? Have you smiled at someone you didn't know? Do you feel the urge to give out praise whenever you see good behavior? Have you helped someone in a negative mood see opportunity instead of obstacles? Would you say you've been surrounded by positive people today? Have you praised someone today?

6.) Bad Habits :- Do you have a compulsion to check your email, even during downtime? Do you stay up too late working on proposals? Do you skip gym time in favor of vegging out in front of the TV? These habits are not bad per se. Many are positive, such as committing to get that proposal in first thing Monday. Plenty are just plain practical, such as returning emails promptly. The good ones and the practical ones should be cultivated, because they save time or give you energy. But the bad habits should be weeded out as soon as you recognize them.

7.) PRAISE :- Praise should be prompt. Why? It maximizes your leadership impact while also letting people know that they're on the right track. You don't bide your time when you need to tell your team members they need to improve, and giving praise should be no different. No matter how busy you are, taking time to stop and thank a team member for outstanding work always pays off. Just be sure to be sincere: Say what you mean and mean what you say.

8.) FUN :- Find yourself in a sales slump? Stop trying so hard. Relax and have fun. Fall in love with your business again. Your customers can tell when you're uptight. They also can sense when you're overselling. Stop, take a deep breath, and be yourself. When you're relaxed, you exude more confidence. When you know your product – really know your product – you can answer any question confidently. And when you're excited about your product or service and relay the message with confidence, your customers will be enthusiastic, too.

9.) BELIEF :- An amazing number of salespeople suffer from a lack of belief in their own talents and abilities. They become their own worst enemies. When you predict you can't, you work harder to prove just that. You might even avoid asking for the order to remove the possibility of rejection. But when a customer says no, it does not mean the end of the world, your life, or your career. It only means that the customer has chosen to say no at that particular moment. It does not mean that the customer will say no forever. Remind yourself how many times you've been able to turn a no into a yes in the past to restore belief in your own abilities.

10.) Books :- Consider reading an inspirational book right after you wake up. It's easier to achieve and maintain a positive attitude if you have a library of positive thoughts in your head. You might also want to spend your commute time listening to podcasts or recordings of motivational books rather than the news. Set a target of at least 15 minutes a day. If you commit more time than this, you'll get more benefits. As William Butler Yeats once said, "Books are but waste paper, unless we spend in action the wisdom we get from thought – asleep. When we are weary of the living, we may repair to the dead, who have nothing of peevishness, pride, or design in their conversation."


Hope this blog provides sales people the answer for the most important questions and issues the face everyday.

Never Stops Learning !!!

Best Wishes
Ankit Kumar Shrivastava
+91-812-790-5132
ankit8785@gmail.com
Sales Trainer, Blogger, Social Media Strategist, Online Business Consultant and Social Worker.
Inspired by :- Personal Selling Power
DAILY BOOST OF POSITIVITY