The Sales Mantra - Case Study
How Search Engine Optimization Worked For Oxi Fresh !
About Oxi Fresh
Oxi Fresh was founded on 2006 in Lakewood, Colorado by Jonathan Barnett. It is a Green Carpet Cleaning Franchise based in the United States. It is ranked the 3rdTop New Franchise in 2011 by Entrepreneur Magazine. Oxi Fresh also provides services like Tiles, Grout, and Upholstery Cleaning. Within, 4 years it has grown to over 200 hundred Franchises earning several awards from Forbes, Entrepreneur, Inc. Magazine and Franchise Times. It has also received other industry awards from Franchise 500 and FBR50. The company has 226 Franchises across the United States.
Oxi Fresh is a member of the U.S. Green Building Council, International Franchise Association, International Facility Management Association, International Sanitary Supply Association, the Small Business Administration and the Veterans Franchise Initiative. One of Oxi Fresh’s products has been allowed to carry the EPA’s Design for the Environment label.
Oxi Fresh is very much committed to being Green. Their carpet cleaning technology provides powerful oxygenated cleaning that breaks down spots so they can be easily and effectively removed from the carpet pile. Oxi Fresh claims that their green carpet cleaning is safe for children and pets, leaves no sticky residue. It has pet odor and stain removal experts and has a fast one-hour dry time.
Marketing Goals & Objectives
The increase of digital demand made Oxi Fresh to think about their online presence and growth strategy. The CEO of the company Jonathan Barnett knew that it is important to increase the rank of their company in the search engine platform to make it one of the fastest growing Franchises.
Oxi Fresh’s objective and the biggest challenge were to increase the visibility on the search engine and to become one of the fastest growing Franchises in the United States. Earlier, Oxi Fresh has been attacked by Link Farm which automatically generates the domains using multiple states in their URL Strings due to which their ranking had been damaged by a Manual Penalty from Google. They engaged with SEO Inc. for:
1.) Increase in organic growth by 5%
2.) Increase the number of keywords on the first two pages of Google results
3.) Increase in appointments in both US and Canada
4.) Increase Franchises Application
Marketing Campaign
To achieve the goal the SEO Inc. started investigating and analyzing every back link pointing to Oxi Fresh. They have contacted over 30,000 webmasters requesting for link removals as part of the toxic backlink removal process. To increase the ranking and visibility of the page in search engine, SEO Inc. has developed a content restructuring strategy to assist in local city pages using a variety of proprietary methods. As a part of the campaign they have also consulted on local city pages and local SEO.
Results Achieved
As, a result of the marketing campaign, the SEO Inc. managed to remove the Google Manual Penalty of the Oxi Fresh. The organic traffic of Oxi Fresh has been increased by 233 percent since January 2015. It also resolved several issues and helped in achieving other goals of the Oxi Fresh like:
Increased keyword positions of Oxi Fresh on Google by 126%. In January 2015, there were 190 non-branded keywords ranking on the first 2 pages of Google and by March 2016 there were 883 non-branded keywords ranking within the first two pages of Google
The increase in franchisees, Oxi Fresh has added over 80 locations since September 2014
It increased Oxi Fresh’s revenue growth rate by 39%
Increase in units by 24.7% since September 2014
Learning
Search Engine Optimization is one the most effective way to reach the masses. It increases the visibility of the company in the search engine platform as well as brings business in a very short span of time. It provides credibility to all kinds of businesses whether it’s small or large. SEO helps in bringing organic traffic to the business and helps in understanding the customer better. It is the platform which provides best Return on Investment (ROI) in advertising and branding of goods and services or products the way it worked for the Oxi Fresh.
The main reason behind the success and growth of the company was the Search Engine Optimization. It not only increased the traffic on their website as well as it brings them business and helped them to increase their business all over the United States. Keywords also play an important role in the effective Search Engine Optimization. Effective keyword helps business to be listed on the Google page.
Generally, Google looks for meaning not for the specific words. Google derives meaning from the words on page, rather than focusing on the words themselves. Google derives meaning from user searches through “semantic search.” The placement of keywords on Google first two pages worked for the Oxi Fresh and as a result increased the total revenue and helped in the growth of the company. the loading speed of the site and security also matters to achieve the good ranking in Google.
Never Stop Learning !
About Oxi Fresh
Oxi Fresh was founded on 2006 in Lakewood, Colorado by Jonathan Barnett. It is a Green Carpet Cleaning Franchise based in the United States. It is ranked the 3rdTop New Franchise in 2011 by Entrepreneur Magazine. Oxi Fresh also provides services like Tiles, Grout, and Upholstery Cleaning. Within, 4 years it has grown to over 200 hundred Franchises earning several awards from Forbes, Entrepreneur, Inc. Magazine and Franchise Times. It has also received other industry awards from Franchise 500 and FBR50. The company has 226 Franchises across the United States.
Oxi Fresh is a member of the U.S. Green Building Council, International Franchise Association, International Facility Management Association, International Sanitary Supply Association, the Small Business Administration and the Veterans Franchise Initiative. One of Oxi Fresh’s products has been allowed to carry the EPA’s Design for the Environment label.
Oxi Fresh is very much committed to being Green. Their carpet cleaning technology provides powerful oxygenated cleaning that breaks down spots so they can be easily and effectively removed from the carpet pile. Oxi Fresh claims that their green carpet cleaning is safe for children and pets, leaves no sticky residue. It has pet odor and stain removal experts and has a fast one-hour dry time.
Marketing Goals & Objectives
The increase of digital demand made Oxi Fresh to think about their online presence and growth strategy. The CEO of the company Jonathan Barnett knew that it is important to increase the rank of their company in the search engine platform to make it one of the fastest growing Franchises.
Oxi Fresh’s objective and the biggest challenge were to increase the visibility on the search engine and to become one of the fastest growing Franchises in the United States. Earlier, Oxi Fresh has been attacked by Link Farm which automatically generates the domains using multiple states in their URL Strings due to which their ranking had been damaged by a Manual Penalty from Google. They engaged with SEO Inc. for:
1.) Increase in organic growth by 5%
2.) Increase the number of keywords on the first two pages of Google results
3.) Increase in appointments in both US and Canada
4.) Increase Franchises Application
Marketing Campaign
To achieve the goal the SEO Inc. started investigating and analyzing every back link pointing to Oxi Fresh. They have contacted over 30,000 webmasters requesting for link removals as part of the toxic backlink removal process. To increase the ranking and visibility of the page in search engine, SEO Inc. has developed a content restructuring strategy to assist in local city pages using a variety of proprietary methods. As a part of the campaign they have also consulted on local city pages and local SEO.
Results Achieved
As, a result of the marketing campaign, the SEO Inc. managed to remove the Google Manual Penalty of the Oxi Fresh. The organic traffic of Oxi Fresh has been increased by 233 percent since January 2015. It also resolved several issues and helped in achieving other goals of the Oxi Fresh like:
Increased keyword positions of Oxi Fresh on Google by 126%. In January 2015, there were 190 non-branded keywords ranking on the first 2 pages of Google and by March 2016 there were 883 non-branded keywords ranking within the first two pages of Google
The increase in franchisees, Oxi Fresh has added over 80 locations since September 2014
It increased Oxi Fresh’s revenue growth rate by 39%
Increase in units by 24.7% since September 2014
Learning
Search Engine Optimization is one the most effective way to reach the masses. It increases the visibility of the company in the search engine platform as well as brings business in a very short span of time. It provides credibility to all kinds of businesses whether it’s small or large. SEO helps in bringing organic traffic to the business and helps in understanding the customer better. It is the platform which provides best Return on Investment (ROI) in advertising and branding of goods and services or products the way it worked for the Oxi Fresh.
The main reason behind the success and growth of the company was the Search Engine Optimization. It not only increased the traffic on their website as well as it brings them business and helped them to increase their business all over the United States. Keywords also play an important role in the effective Search Engine Optimization. Effective keyword helps business to be listed on the Google page.
Generally, Google looks for meaning not for the specific words. Google derives meaning from the words on page, rather than focusing on the words themselves. Google derives meaning from user searches through “semantic search.” The placement of keywords on Google first two pages worked for the Oxi Fresh and as a result increased the total revenue and helped in the growth of the company. the loading speed of the site and security also matters to achieve the good ranking in Google.
Never Stop Learning !
Best Wishes
Ankit Kumar Shrivastava
+91-812-790-5132
ankit8785@gmail.com
Sales Trainer, Blogger, Social Media Strategist, Online Business Consultant, and Social Worker.
Source :- Digital Vidya
ankit8785@gmail.com
Sales Trainer, Blogger, Social Media Strategist, Online Business Consultant, and Social Worker.
Source :- Digital Vidya
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